SEO Strategy
Understanding SEO
A common misconception about Search Engine Optimization is that it provides a one-size-fits-all solution for increasing organic leads to your website. The belief that you can switch on SEO for a few months and start seeing results defeats the purpose.
SEO isn’t a marketing tactic—it’s a set of practices that improves the position of your site’s pages across search engines, so you’re reaching your intended audiences.
Establishing An SEO Strategy
There are several steps you must take before establishing a strategy and mapping tactics that will help you reach your organic channel goals.
Discover how people organically find your website
Determine if the right people are finding your website
Understand the technology on your site
Create benchmark goals
Create your strategy
I have helped nearly 100 websites with their SEO Strategy. If you’re wondering how you can jumpstart your SEO program, fill out the form below.